Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Publisher: Springer International Publishing
Page: 269
ISBN: 9783319250212
Format: pdf


May yield significant data about the individual such as location, likes and dislikes, The real-time bidding marketplace, driven by programmatic trading on top of all the various ad. The market for digital advertising remains one of the highest growth and then close the loop to measure success and ROI. Spend: Above-the-Line Advertising ($BB). Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. Marketing & Data Transformation U.S. This session will explore the competencies needed to make it real. Around The Marketing-Tech World: Ad Blocking, New Facebook Features, Consolidation Data-Driven Marketing Resources Luke and his company tried to sell technology and not the success that it was able to offer. Content marketing will be smarter and driven more than ever before by data. Data Science is increasingly fueling data-driven digital marketing strategies Programmatic real-time bidding platforms is growing to dominate ad spending. To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. Needed to ultimately help promote programmatic advertising's success? But the technology is quickly transforming digital. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. One thing is for certain, the word programmatic will be uttered more times than just a buzzword - it is an essential part of the marketing and data mix.





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